The most difficult part of video advertising is setting the goals and expectations. Video ads are not for driving sales, they are all about brand awareness, increasing the image of your brand or increasing the probability of your customers purchasing from you. Another argument is that producing video is expensive but this is not entirely true. Large companies usually produce TV ads that can be adapted to the digital world at little cost. A professional looking video ad can be produced at fairly low costs. Some of our clients were able to launch successful campaigns to younger target groups just by using smartphones.