Social media such as Facebook, Twitter and Snapchat have tons of daily users. Most of the users entered very specific information about themselves and their preferences, as well as pages and people they like. The networks track a lot of additional user data as well, including location. This creates a big data pool which makes social media networks an ideal advertising platform. You can advertise to your specified target group in great detail. Display and Video Ads are the most common types of ads, supplemented by product ads for dynamic remarketing.
People are not on Social media to see or click on ads. To generate attention ads have to be highly relevant to user interests and needs-. Just like programmatic advertising, social media advertising is not always about sales or a positive ROI. Social Media is an important part of the customer journey, generally located at the beginning of the funnel. Choose your strategy and goals wisely to generate the most value out of the social channels.
How we work
Define the goals and strategy together with the client
Choose the corresponding social platforms
Define Target Groups
Define target groups and ad types accordingly
Implement tracking scripts and pixels with Google Tag Manager or in communication with your IT department
Create banners or manage the process with your banner agency or your graphics department
Monitoring and Optimising
Monitor and optimise daily & finish the process with a reporting to evaluate successes and improvements
What you get
The results are based on your goals. With Dynamic Remarketing we focus on sales and positive ROI. Other campaigns we will demonstrate the impact in terms of viewable impressions, how long people watched your video’s and how they interacted with your website. We show this using easy to use customised dashboards.
Tools we’re using
Facebook Business Manager
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